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Project 4
Date
May 2023
Project type
Logo and Brand Identity
Role
Freelance Graphic Designer
Description:
Logo and brand design for Indigo which is a tourist company making booking easy to tropical destinations through their easy-to-use app their target audience is college students. The logo will be used in both print and digital formats. The client wants a word mark and the use of white color in the logo
Project Goals:
The primary goal of this project was to create a captivating logo that embodies Indigo's core values and resonates with its target audience. The client specifically requests a letter mark design with the dominant use of white color, ensuring versatility across both print and digital platforms
This logo evokes a sense of adventure, wanderlust, and simplicity while reflecting the youthful spirit and energy of college students. It is eye-catching and instantly recognizable, leaving a lasting impression on users. The utilization of negative space and clever typography enhances the logo's visual impact.
The gradient in this logo reflects the colors of tropical destinations and the tropical tree works as a secondary logo making the brand stand out and easy to remember.
